The U.S. Department of Justice on Tuesday announced the indictment of two people from Kazakhstan and six Russian nationals for alleged involvement in a … Read the whole story
NBCU's Contextual Intelligence will allow advertisers to align TV ads within NBCU programming content to give marketers "scale" through artificial intelligence, machine learning and … Read the whole story
MBuy, the media planning and buying technology service of major media software system company Mediaocean, has renewed and expanded its agreement with Nielsen. Read the whole story
Facebook has passed a "substantial milestone" toward gaining industry accreditation for its "viewability pipeline measurement process," The Media Rating Council announced Monday afternoon. The … Read the whole story
In the U.S., consumer spending now accounts for about 55% of the cost of media vs. ad spending's 45% -- the highest disparity since … Read the whole story
The deal with Google Ad Manager will provide key delivery, optimization and performance of digital advertising across Disney's global digital brands and properties. Read the whole story
The study, from ID Comms and the 4As, is designed to help improve the process so that capabilities are tested more effectively. Read the whole story
"We would have hoped that the FTC would take a broader look at the evidence, rather than relying on a self-serving study by one … Read the whole story
"Cambridge Analytica should never have happened," the lawmaker said. "It would never have happened if the consent order reached by the FTC with Facebook … Read the whole story
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Discovery's golf programming outside the U.S. may be a way to keep one foot in the sports arena -- and a move toward bigger … Read the whole story
CTV and OTT remain very much emerging platforms from an ad sales perspective. Read the whole story
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"SNL" somehow manages to deliver sharp social commentary that gives the majority of the country -- from center-right to center-left -- something to laugh … Read the whole story
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Still, agencies still charge too much for undifferentiated services and are not competitive with in-sourcing and contractor resources. Read the whole story
