by Wayne Friedman
October's national ad market was up 7% over the same period a year ago, according to Standard Media Index. Breaking down the national TV … Read the whole story
by Alex Weprin
YouTube originals were previously only available to paid subscribers of YouTube Premium, which also removed all advertising from YouTube videos. The company is not … Read the whole story
by Larissa Faw
Previously the beauty company split those duties between the Publicis Media agency and WPP's Group M. Read the whole story
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by Alex Weprin
Pixalate says it is the first solution to be accredited across all devices, with 17 MRC accreditations in total. Read the whole story
COMMENTARY
by Joe Mandese
The midterms may have resulted in a blue wave, but the run-up in October showed some ebb and flow among the most prominent "red" … Read the whole story
by Wayne Friedman
TV networks' on-air program promotions amount to 10% less in media value of $272.3 million for the season so far vs. a year ago, … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
How do we define "hit"? Is it improving on its lead-in programming? Is it trending higher results? Are there key pockets of viewers growing? … Read the whole story
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by Melynda Fuller
Future plc's properties, which include 'TechRadar' and 'Tom's Guide,' recorded 63.9 million unique visitors during the month of October, up 286% from October 2017, Read the whole story
COMMENTARY
by Les Luchter, Staff Writer
Lost among a bombardment of ongoing negative news, Facebook quietly continues to roll out its free alternative to subscription streaming services: Facebook Watch. Read the whole story
by Larissa Faw
The fund, FrontFour Capital, seeks a board overhaul at the holding company in which it holds a 5.1% stake. So far, MDC has rejected … Read the whole story