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by Alex Weprin
The hope is that the format will be more palatable to consumers already facing an ad overload. Because the user chooses to engage with … Read the whole story
by Wayne Friedman
After an off day on Wednesday, media stocks took another beating along with other U.S. stock market companies, sinking anywhere from 2% to 3.5% … Read the whole story
by Wayne Friedman
Collectively, the business has seen some 52,064 national and regional TV airings of commercials, amounting to $213.8 million in estimated media spend. Read the whole story
by Alex Weprin
The company's software analyzes the content of the page, then tags people, products, topics and even sentiments, in an effort to determine brand safety … Read the whole story
by Laurie Sullivan
Nicola plans to keep a close eye on ad fraud, which he believes will remain one of the biggest challenges for advertisers, in 2019. … Read the whole story
by Joe Mandese
In a year consumed by jargon like "blockchain," "direct-to-consumer" and "GDPR," the ANA focused on purpose-driven marketing. Read the whole story
COMMENTARY
by Jim Berridge
At a time when media agencies are already feeling the pressure as spend is declining and clients are cutting down on agency fees, the … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Media and marketing executives will vigorously dispute the idea that TV viewers don't want to see advertising. They argue they just haven't gotten the … Read the whole story
by Melynda Fuller
"The Wealth of Knowledge" will host a changing lineup of personal finance experts. The inaugural episode features a lineup of notable names, including "Million-Dollar … Read the whole story
COMMENTARY
by Les Luchter, Staff Writer
Chopso will become its own little festival Friday with the world premieres of two Asian-American films in a free L.A. theatrical screening as well … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
I spoke with her Roque about the programmatic infrastructure side of ad tech. Read the whole story