by Wayne Friedman
After a series of major pre-Christmas declines, the stock market recorded sharp hikes in key metrics on Wednesday. The Dow Jones Industrials Index surged … Read the whole story
by Laurie Sullivan
U.S. retailers spent less on some advertising before the holidays, but Mastercard SpendingPulse estimates consumers online spent 19.1% more from Thanksgiving through Christmas. Read the whole story
-
by Wayne Friedman
TV ads by online retailers were sharply higher in the month before Christmas in terms of national and regional airings versus a year ago, … Read the whole story
-
by Laurie Sullivan
From the Wednesday before Thanksgiving through Cyber Monday, auto, finance and other markets saw an increase in the average amount spent for social media … Read the whole story
by Larissa Faw
Seismic shifts in culture, the economy and technology are reshaping views of the affluent and their expectations, according to a new report. Read the whole story
-
by Alex Weprin
Streaming video consumption is growing faster than the measurement protocols. With viewership splintered between a slew of devices and platforms, it makes it harder … Read the whole story
by Wayne Friedman
Led by big blockbuster action movies like "Black Panther" and "Avengers: Infinity Wars," Walt Disney's Buena Vista film unit soared well above other studios … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
On the upside: addressable TV advertising has achieved decent scale -- around 65 million homes out of a total of 120 U.S TV households. Read the whole story
-
by Melynda Fuller
Brands will be more creative and innovative with their storytelling, including AR and VR, to engage users throughout the entire consumer journey. Read the whole story
-
by Richard Whitman, Columnist
MediaCom remains the leader in new business development globally and for the U.S., according to the latest tally from R3 Worldwide through the first … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Moonves was one of those guys who wields the real power in television. He controlled the purse strings. Read the whole story
-
by Gavin O'Malley
Native advertising is still important as a premium ad vehicle that emphasizes quality of consumer engagement over the inconsistency of the open exchanges, which … Read the whole story