by Wayne Friedman
For the first time, Nielsen will include mobile audiences within its Total Ad Ratings, given a new expanded deal with YouTube's owner Google. Read the whole story
by Joe Mandese
Citing "relatively low stock trading levels, and improved 2019 stock price targets," Wall Street analyst Brian Wieser has upgraded his ratings for both Interpublic's … Read the whole story
COMMENTARY
by Joe Mandese
This week, the ad industry will take a major step toward so-called "omnichannel" integration as MediaMath rolls out a system with digital out-of-home platform … Read the whole story
by Laurie Sullivan
The move not only confuses enforcement made during vehicle traffic stops, but could bring new challenges to advertisers. Read the whole story
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by Richard Whitman, Columnist
Three Publicis Groupe agencies rank in the top-five globally on R3 Worldwide's latest new business tally among creative shops. Read the whole story
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by Wayne Friedman
U.S. broadcast TV stations' deal-making dollar volume rose from $5.03 billion in 2017 to $8.05 billion in 2018, according to Kagan. Read the whole story
by Wayne Friedman
Since 2008, Film Sprout has promoted more than 400 documentary films. Part of the deal will also includes a new promotional/marketing platform for independent … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
In the most recent quarter, same-store sales for the Gap brand fell 7%. Sales at its sister companies Old Navy and Banana Republic rose … Read the whole story
by Alex Weprin
A new study from Shorr Packaging aims to determine the size of the haul and unboxing influencer market and what types of products are … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
ABC has the final decades of the 20th century covered with "The Kids Are Alright" ('70s), "The Goldbergs" ('80s), "Schooled" and "Fresh Off the … Read the whole story
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by Laurie Sullivan
Bing Ads announced Monday the general availability of AI-powered Performance Insights, an analytics and recommendation tool for identifying anomalies and changes in the performance of ads. … Read the whole story