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by Alex Weprin
Comscore has been trying to seize TV market share from Nielsen in recent years. The Viamedia deal builds on those deals, expanding Comscore's local … Read the whole story
by Gavin O'Malley
Facebook hopes to help local journalists and newsrooms improve their news-gathering and build more sustainable business models. Read the whole story
by Steve McClellan
Monahan has been tapped to lead the company's Intel media account and head a U.S. ventures program. Read the whole story
by Joe Mandese
With Super Bowl LIII poised to kick off in what may be the most politically charged marketing environment ever, most Americans say they don't … Read the whole story
by Joe Mandese
Interpublic, whose acquisition of Acxiom was the biggest deal of the year, led Madison Avenue holding companies in terms of 2018 M&A deal value, … Read the whole story
by Joe Mandese
Thanks to big gains in its GSK platform and Spark Foundry units, Publicis Media was the most successful agency holding company media services unit … Read the whole story
by Wendy Davis
"Without more clarity, businesses may end up deleting or sharing more information than is necessary," the ANA told the state's attorney general this week. Read the whole story
COMMENTARY
by Joe Mandese
WASHINGTON, DC -- Given the shenanigans of the past couple of years, I've begun to wonder whether voters are beginning to check out of … Read the whole story
COMMENTARY
by Kris Magel
In 2019, identity will eclipse the cookie.That means smarter, more connected and personalized experiences from brands, content and experience providers. Read the whole story
COMMENTARY
by Tony Jarvis, Op-Ed Contributor
In the new world of Trumpers, who sometimes misguidedly refer to themselves as Republicans, many of whom serve in Congress, Steele's observations and candor … Read the whole story