by Laurie Sullivan
Reddit's new bid type, pay-per-click advertising rolls out Wednesday and can be accessed in the Reddit Ads dashboard. The cost-per-click ad type will run … Read the whole story
by Joe Mandese
Out-of-home advertising still has a relatively low share of overall ad budgets, but will expand at multiples over the rest of the so-called "traditional" … Read the whole story
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by Alex Weprin
Spotify says it will work with a handful of select advertisers to test the solution, which allows advertisers to upload their own audience data … Read the whole story
by Wayne Friedman
Some 1,000 advertisers ran campaigns over the last year on Tubi's platform, with growing ad categories including consumer products group, automotive, and telecommunications marketers. Read the whole story
by Laurie Sullivan
Play Octopus on Tuesday announced that it has made its Octopus platform for interactive screens available to ride-share drivers and advertisers. Read the whole story
by Sarah Mahoney
The National Retail Federation says Americans plan to spend $14.8 billion, about $81.30 per person, as they settle into the big game. Read the whole story
by Alex Weprin
Live viewership was driven by live events, in particular coverage of the 2018 midterm elections, the World Cup, NFL football, and the March Madness … Read the whole story
by Wayne Friedman
Pay TV service cord-cutting will nearly double in broadband-only homes in the U.S. over the next five years, according to S&P Global Market Intelligence's … Read the whole story