by Joe Mandese
Citing a "noticeable uptick in enthusiasm for Amazon's ad business," Wall Street securities firm BMO Capital Markets upgraded its outlook for Amazon's ad revenues … Read the whole story
by Joe Mandese
Smart technology marketing -- AI, AR, VR, IoT and voice assistants -- was by far the fastest-growing segment of investment by marketers in 2018, … Read the whole story
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by Alex Weprin
With the expansion to YouTube, it will start tracking Google's open auction YouTube ad formats, including TrueView and Bumpers, bought through Google Ads and … Read the whole story
by Alex Weprin
Vice is approaching Teads as a partner that can help the company monetize worldwide, not just its U.S. base. Teads wants to get as … Read the whole story
by Alex Weprin
The deal comes in the midst of a rapid expansion by Cheddar. On the distribution side, the company now says it is available on … Read the whole story
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by Alex Weprin
The company intends to expand its presence in selling third-party streaming services. Also, Apple has ordered a wide slate of original shows, signing a … Read the whole story
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by Wayne Friedman
AT&T's satellite pay TV business lost 403,000 subscribers, steepening its loss against a decline of 147,000 subscribers in Q4 2017. Revenue at its Turner … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
This year's State of the Union speech will likely be a huge draw, since it contains the best characteristic a reality TV show can … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Jacopo Bracco, former president of DIRECTV PanAmerica, explains how AI can impact entertainment, content, data, and strategic insights. Read the whole story
by Sara Guaglione
In the newly created role, Neubeck will oversee all visuals for branded and partner content, for both print and digital programs, including photo, video … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Netflix has no worries. But the bigger picture? The total TV ecosystem may include just four major content elements. Total video spending for U.S. … Read the whole story
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by Sean Hargrave
"The Guardian" quotes research today that suggests declining tv audiences will soon make television too expensive for the reach it offers, particularly among 16- … Read the whole story