by Wayne Friedman
In-game ad revenue sank 5% from $408 million a year ago to $382 million, according to a preliminary estimate from Kantar Media. Brand advertising … Read the whole story
by Alex Weprin
No fewer than seven subscription streaming video services -- often in prime spots -- advertised during the big game, all hoping to score with … Read the whole story
COMMENTARY
by Joe Mandese
I miss the days when I could just watch the Super Bowl, react to the ads and discuss them the next day around the … Read the whole story
by Joe Mandese
Nancy Fletcher, head of the Outdoor Advertising Association (OAAA) since 1991, is stepping down as president and CEO at the end of 2019. No … Read the whole story
by Larissa Faw
Uploaded ads are analyzed through the Brandzooka creative testing algorithm, and the ad is issued a score. Read the whole story
by Sarah Mahoney
In one of the most boring Super Bowl games in recent memory, marketers played it safe and avoided politics, controversy or surprises. Read the whole story
by Alex Weprin
The company's marketing spend is actually accelerating at a faster pace than its content spend. The company spent $8.9 billion on content in 2017, … Read the whole story
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by Wendy Davis
Ambiguities in the law "could result in reduced choice and privacy for consumers," the major ad trade groups say in a new letter to … Read the whole story
by Alex Weprin
Criterion Collection was one of the largest suppliers to FilmStruck, but when its owner, WarnerMedia, shut the service down to consolidate its streaming services, … Read the whole story
by Larissa Faw
According to research from MullenLowe Mediahub, ads influence which snacks get snapped up by women who self-identify as healthy frequent snackers. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Late-night hosts who compete for viewership are not supposed to go around supporting each other. Read the whole story
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by Laurie Sullivan
Apple has restored Google's internal applications in the App Store after disabling access to Google's internal iOS apps, such as pre-release versions of Gmail, … Read the whole story