It might have been a movie starring Benedict Cumberbatch in the role of Dominic Cummings, who headed the Brexit campaign that sparked the theme … Read the whole story
LiveRamp, the identity resolution, data and technology company, will be expanding its core identity resolution product, IdentityLink, to connected TV devices. Read the whole story
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The relative value of owned data assets, as opposed to renting data from third-party providers, is a topic that garnered a lot of attention … Read the whole story
The deal will allow marketers who use FreeWheel markets to access advanced data insights and segmentation, and to purchase specific segments as needed. Read the whole story
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OpenRTB is merely a communication protocol that supports real-time bidding for the delivery of advertising to consumers at a particular point in time. Read the whole story
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Despite media content bumps on the road, advertising will still be a big deal. Recent moves at the likes of AT&T, Amazon and NBCUniversal … Read the whole story
