by Wayne Friedman
Nielsen has acquired addressable advertising company Sorenson Media, and will launch Nielsen Advanced Video Advertising, focused on smart TV-based measurement. Sorenson Media's addressable TV … Read the whole story
by Wayne Friedman
With many returning advertisers, ABC has now sold out all commercial inventory in "The"91st Oscars" show. The Academy Awards remain the least-glutted awards show … Read the whole story
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by Laurie Sullivan
Google announced Wednesday it will now serve ads built for AMP HTML using the Accelerated Mobile Pages framework, and on regular web pages, after … Read the whole story
by Joe Mandese
PubMatic, a leading developer of programmatic advertising technology for the sell-side, today announced a move into app publishing. The solution, dubbed OpenBid, enables app … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
App campaigns will join Search, Display, Video, Shopping and Smart as the top-level campaign names available in Google Ads. Perhaps they ran out of … Read the whole story
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by Laurie Sullivan
New documents filed by privacy advocates claim the IAB Europe and Google knowingly violated GDPR privacy laws. The evidence focuses on the IAB Tech … Read the whole story
by Wayne Friedman
Viacom says BET, CMT, Comedy Central, MTV, Nickelodeon, Nick Jr., Paramount Network, TV Land and VH1 will soon be included in fuboTV's base package, … Read the whole story
by Melynda Fuller
Vox Media will produce a new technology news podcast for 'Recode' as it continues to deepen its library of shows. The untitled show, which … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
In the fourth quarter of 2018, mobile devices accounted for more than half of all video ad spend (56%), which was way up from … Read the whole story
COMMENTARY
by Joe Mandese
Just as CNN is exhibiting the greatest improvement in trust among American news watchers, the network announced a new political editor with a perceived … Read the whole story