by Joe Mandese
In what may be the most in-depth analysis ever of TV viewing patterns across the generations, IPG Mediabrands' Magna unit has published new data … Read the whole story
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by Wayne Friedman
Only entertainment industry advertisers -- amusement parks, sports teams, motion-picture theaters and other entertainment venues -- intend to make higher local media investments this … Read the whole story
by Joe Mandese
GroupM's MediaCom and independent Horizon Media were the winningest new biz media shops in the U.S. in 2018, according to estimates from Comvergence's just-released … Read the whole story
by Joe Mandese
As Havas parent Vivendi puts a piece of its treasured Universal Music unit on the block, analysts are already speculating the cash could be … Read the whole story
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by Alex Weprin
CNN will offer Comscore's Campaign Ratings to clients, becoming the first sell-side company to bring the cross-platform solution to market. CCR has been in … Read the whole story
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by Wayne Friedman
Weak financial results continue to plague Nielsen as it looks for a possible buyer of some or all of its businesses. Nielsen says its … Read the whole story
by Wayne Friedman
Tribune Media was up 82% in political ad revenue to $99.8 million, while Tegna took $140 million in political ad revenues, up 51%. Read the whole story
by Alex Weprin
The dramatic changes to the platform's commenting system came after a number of high-profile advertisers pulled all ads from YouTube. The move followed reports … Read the whole story
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by Laurie Sullivan
Amazon began allowing consumer packaged goods brands to place sponsored ads in AmazonFresh, its online grocery service that is only available to Prime members … Read the whole story
by Wayne Friedman
Seven hours of testimony gave MSNBC the best cable TV network results, averaging 2.83 million total viewers. Fox News Channel was next at 2.34 … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
Since I now live in the Low Country of South Carolina, I am a touch more concerned about global warming than I was living … Read the whole story