by Joe Mandese
Publicis Media's Spark Foundry unit has unveiled a new audio advertising format that utilizes artificial intelligence to match the ad's creative message with a … Read the whole story
by Joe Mandese
More than a year after players in the programmatic media-buying marketplace began moving toward "shadowy" first price auction models, the industry's biggest player has … Read the whole story
by Steve McClellan
The agency will lead planning and buying and support the brand's repositioning strategy, which includes refreshed and modernized stores and new brand imagery. Read the whole story
by Laurie Sullivan
Mondo, a staffing agency specializing in tech and digital marketing talent, on Wednesday released results from its annual salary survey showing the diversity of … Read the whole story
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by Laurie Sullivan
Google began testing shoppable ads within image searches that only apply to sponsored ads in an effort to capitalize on "visual shoppers." Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
Albeit in general terms, Mark Zuckerberg just unveiled an ambitious plan to redefine private, encrypted messaging platforms. "The new offering will "focus on the … Read the whole story
by Alex Weprin
The Gillette Gaming Alliance will be comprised of 11 Twitch streamers from 11 countries active on the platform. Read the whole story
by Joe Mandese
In a development that likely correlates to greater interest in OTT streaming as well as subscription video-on-demand services, the percentage of American households planning … Read the whole story
by Joe Mandese
The Democratic National Committee has decided to exclude Fox News Channel from televising any of its candidates' debates during 2019-2020 following an explosive story … Read the whole story
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by Laurie Sullivan
Research released Wednesday shows automotive industry marketers remain one of the biggest spenders in TV advertising, but the amount this industry segment spends in … Read the whole story
by Gavin O'Malley
From 2018 to 2019, Facebook saw its reputation take a nose dive on an annual ranking compiled by 'Axios' and Harris. This year, the … Read the whole story
by Wendy Davis
"Given the dramatic increase in online spending and the fact that intelligence officials continue to warn that online platforms will be used to undermine … Read the whole story
COMMENTARY
by Ram Singh, Op-Ed Contributor
The elimination of Google's paid-search average position metric is the most significant change in search advertising in years. Here's why. Read the whole story
by Wendy Davis
The "Save the Internet Act," introduced Wednesday, is backed by almost all Senate Democrats. Read the whole story
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by Ray Schultz
Veteran marketing executive Michael Gray created electronic press kits for films such as "Moonstruck" and worked on TV shows like "The Flintstones." Read the whole story
by Melynda Fuller
The newspaper announced a massive addition to the outlet's newsroom: more than 36 new hires, including developers, designers, product managers, data specialists and journalists. Read the whole story