by Alex Weprin
The company has been streaming segments and shows since late last year. At its official launch, it will have eight hours of programming per … Read the whole story
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by Wayne Friedman
From January 1 through March 7, a total of 914,618 TV network promos aired, pulling in 187.1 billion impressions. That's versus a year ago, … Read the whole story
by Alex Weprin
Upcoming streaming video service Disney+ will include the entire library of the company's classic films, which had been part of the "Disney Vault." Read the whole story
by Alex Weprin
The 2019 edition of the Infinite Dial study found 51% of Americans have reported listening to a podcast (around 144 million people), up from … Read the whole story
COMMENTARY
by Joe Mandese
Even as parent WPP considers its long-term strategic position in the consumer research marketplace, its Kantar unit is rolling out a new interface aimed … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
Advertisers continue to plow enormous amounts of money into digital advertising, and organized crime (let's call it what it is) is now simply part … Read the whole story
by Laurie Sullivan
The technology determines the elements of an ad that grab the most attention, turning the data into reports that help marketers gauge the success … Read the whole story
by Melynda Fuller
The new tool delivers high-level and in-depth insights about upcoming RFPs, based on millions of data points, including a brand's corporate structure, historical behavioral … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
"Project Runway" returns for a new season this week without the two leading lights who formed the very foundation of the show. Read the whole story