The $140 billion-plus video programming marketplace, including TV, will increasingly adopt hybrid business models, but the impact on ad-supported options will remain gradual, according … Read the whole story

Three months into 2019 , U.S. theatrical film spending on national TV is well under levels of a year ago. So far, the biggest … Read the whole story

The deal marks a significant expansion to the partnership forged last year. Typically, subscribing to both services would cost $16 per month. Hulu's base … Read the whole story

The new title expands Rahmani's responsibilities for sales, partnerships and sponsorships for Radio One's 59 stations and Reach Media's syndicated-network programs. Read the whole story

OAR will seek "a technical means to better monetize every TV impression through segment-based audience targets and addressable insertion." Read the whole story

Spending on artificial intelligence globally is forecast to reach $35.8 billion this year, an increase of 44% from last year, according to the International … Read the whole story

'BuzzFeed' is prepping for the future with a multi-pronged approach. It is also exploring new ways to work with advertisers across its original series … Read the whole story

GroupM's MediaCom unit, thanks to a boost from its Tel Aviv office, was the most award-winning agency network in terms of the major media-related … Read the whole story

Basic cable's infatuation with some of the better-remembered reality-TV brands of a decade ago makes a certain amount of sense. Read the whole story