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by Wayne Friedman
Total advertising at the company is projected to climb 9% this year to $3.8 billion, with Fox network advertising rising 8% to $2.5 billion. … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
In recent years, tech companies that played fast and loose with customers' data have faced lawsuits, civil investigations by the government, and even fines … Read the whole story
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by Alex Weprin
The company will seek out global advertisers seeking an international audience, as well as local and regional advertisers in the countries where DAZN operates. … Read the whole story
by Alex Weprin
While a few advertisers were vocal about their decision to exit the platform, after the exploiting children scandal, the overwhelming majority of advertisers kept … Read the whole story
by Wayne Friedman
Snapchat needs to get brand advertisers on board, convincing them that return on media investment performance works well on the platform. Read the whole story
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by Laurie Sullivan
The platform enables marketers to run search engine marketing campaigns from one platform, and the company also plans support for Amazon, Pinterest, Shopping and … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Bing, Samsung and Starcom are running a test of a 3D ad format -- the first in the industry to run on desktop and … Read the whole story
by Joe Mandese
Donny Deutsch, a second-generation ad man and cable TV personality, this morning announced he is considering a bid for mayor of New York City. … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
The only thing more surprising than the buy-your-way-into-college scandal was that it came as news to anybody. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Fox News Channel remains the highest-viewed cable network month-to-month. It continues to grab high ad sales. Is that buzz sustainable for advertisers, given ongoing … Read the whole story
by Joe Mandese
The Big 4 -- Netflix, YouTube, Hulu and Amazon Prime -- remain the top OTT app downloads, but some next-tier players are gaining critical … Read the whole story