by Steve McClellan
The brand spent about $45 million in measured media in 2017, according to Kantar Media. Read the whole story
by Wayne Friedman
Hulu's recent price cut for its basic ad-supported on-demand service -- with an expected subscriber increase -- will accelerate ad revenue, according to eMarketer. Read the whole story
by Joe Mandese
Kantar, the marketing and media research unit of WPP Group that has one of the best portfolios of research companies, has unified them under … Read the whole story
by Wayne Friedman
The merger is intended to boost linear TV optimization tools for advertisers, which can optimize linear spend against many consumer segments and expand advertisers … Read the whole story
COMMENTARY
by Joe Mandese
If a young media trade journalist from the 80s were to wake up today and read about a white nationalist using a global network … Read the whole story
by Wayne Friedman
Paid advertiser airings for "Carlson" dropped to 3,513 from 4,935 from Nov.14, 2018 to Feb.10, 2019, while 21st Century Fox brands have seen soaring … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Some legislators and other public interest groups want to push the FCC to review the onscreen TV content ratings system -- including possible ratings … Read the whole story
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by Laurie Sullivan
OpenX plans to introduce the first identity-based targeting platform in April that will run off a cloud infrastructure. It aims to give advertisers the … Read the whole story
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by Richard Whitman, Columnist
The market research firm is out with a new report that spotlights nine midsize media agencies with billings of between $2 billion to $20 … Read the whole story