by Joe Mandese
In a move that is expected to make it easier for advertisers, agencies and their suppliers to measure, account for and compare video ads … Read the whole story
by Joe Mandese
Thanks largely to incremental ad spending on the internet, global ad spending will expand by more than $82 billion through 2021, predicts Publicis Media's … Read the whole story
COMMENTARY
by Joe Mandese
The big news in Zenith's updated global ad outlook is that digital media is expanding far more than previously thought, and a big part … Read the whole story
by Joe Mandese
Spotify is poised to overtake Pandora as the dominant digital audio service in the U.S., according to new estimates released today by eMarketer. "Spotify … Read the whole story
by Tanya Gazdik
The plane will eventually become a cocktail lounge at the TWA Hotel, which opens May 15. Read the whole story
COMMENTARY
by Steven Rosenbaum, Featured Contributor
While other so-called platforms have pivoted and tried to be all things to all people, Ben Silbermann and his team have been building a … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
As Pinterest execs prepare to take the company through an IPO, Jeremy King, former Walmart CTO and vp, engineering, eBay, steps in to join … Read the whole story
by Tanya Gazdik
More than 800,000 specially marked bonus packs of Hanes men's underwear, including Comfort Flex Fit boxer briefs, will contain the trading cards. Read the whole story
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by Laurie Sullivan
Google Home owners are more likely to order takeout food and groceries. Post-purchase changes in behavior are the most significant finding, with Google users … Read the whole story
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by Laurie Sullivan
Kenshoo and Omnicom Media Group are partnering to develop research, campaign auditing and retail workshops and collaborate on employee training and accreditation, to improve … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The Centre for Economic Policy Research analyzed ad spending in 27 European nations and found that as it increased, life satisfaction went down or … Read the whole story
by Laurie Sullivan
An email phishing scheme led Google and Facebook to pay out about $120 million in two years, netting $23 million from Google in 2013 … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
The company announced a Christmas cookie-baking competition series and a reality show that will make over an entire town for Christmas. Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
Unilever recently reported it had saved about $500 million in 2018 by taking agency services in-house, leading to much speculation. Read the whole story
by Alex Weprin
Roam has hundreds of videos at launch, and most are shot by the adventurers themselves. Among the contributors is Oscar-winner Jimmy Chin, who also … Read the whole story
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by Wendy Davis
Facebook may have known as early as September 2015 that Cambridge Analytica harvested data from users of the social networking service, according to court … Read the whole story
by Wayne Friedman
Viacom is estimated to get around $1 billion in annual carriage fees for its networks on DirecTV satellite service. Read the whole story