by Joe Mandese
Demand for advertising inventory declined 5% in February vs. the same month last year, according to the U.S. Ad Market Tracker, a collaboration of … Read the whole story
by Alex Weprin
A+E revealed new extensions of the History brand at its upfront, including a History-branded live speaker series, a HistoryCon convention, and a podcast series … Read the whole story
by Larissa Faw
Based in Chicago, Ford will lead the team overseeing the platform's global advertising partnerships and key accounts. Read the whole story
by Wayne Friedman
Targeting affluent TV golf viewers, NBCU is starting an ecommerce market for brands with its Golf Channel called Shop with Golf. Read the whole story
by Laurie Sullivan
Cognitiv on Thursday introduced a deep-learning search optimization platform that uses artificial neural networks to optimize paid-search campaigns based on internal and external triggers. Read the whole story
by Alex Weprin
The deal will make Oracle's audience data available for CTV and OTT ad campaigns. Tru Optik has an opt-out system, allowing consumers to opt … Read the whole story
by P.J. Bednarski
On April 1, AT&T flagship stores in four cities will be transformed into "GOT" emporiums. Read the whole story
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by Richard Whitman, Columnist
The leverage that marketers have, of course, is the power of the purse -- they spend many billions supporting social platforms. Read the whole story
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by Sara Guaglione
The biggest reason people don't pay for local news, according to the survey, is the availability of free content (49%). There is a disconnect … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
When looking at consumption of content originated from digital-first publishers, this demo spent 91% of their time on mobile devices. They also spent 66% … Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
In this week's report, Steve Sternberg criticizes how the mainstream media covered the investigation, including last weekend's letter and summary from Attorney General William … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
The Abby of the title is this bar's proprietress, who has created this illegal bar in the backyard of a house she is renting … Read the whole story