by Joe Mandese
Bryan Wiener and Sarah Hofstetter have resigned as CEO and president, respectively, of media and marketing research firm Comscore. Their resignations come less than … Read the whole story
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by Wendy Davis
Facebook has inflated its "core metric," a group of advertisers says in new court papers. Read the whole story
by Wayne Friedman
Lessening concerns over Google making sweeping changes to its ad tools sent stock prices higher for publicly traded ad-tech companies. Read the whole story
COMMENTARY
by Joe Mandese
At a time when much of the industry is moving toward AI and advanced forms of machine learning to leverage real-time data about consumer … Read the whole story
by Joe Mandese
Sizmek, the world's largest third-party ad server, late Friday announced it had filed to be restructured under the Chapter 11 bankruptcy code. It said … Read the whole story
by Gavin O'Malley
Mark Zuckerberg says regulation is needed in four areas: harmful content, election integrity, privacy and data portability. The mogul also said the industry needs … Read the whole story
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by Richard Whitman, Columnist
The deal, announced today, came as a surprise to most industry watchers. It was just a year ago that Sorrell and WPP had a … Read the whole story
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by Steve McClellan
Publicis Groupe confirmed Monday it is "studying a potential acquisition" of data-driven marketing agency Epsilon. Read the whole story
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by Melynda Fuller
GateHouse CEO Kirk Davis stated the project allows the company to "advance our expertise in applying data, content, technology, and marketing strategies to optimize … Read the whole story
by Sara Guaglione
VB Lab's Thought Leadership Platform is an end-to-end marketing solution offering strategic consulting, storytelling opportunities cross-platform and research reports, as well as native ads. Read the whole story
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by Alex Weprin
Target will be the second retail company to have a presence in the Newfronts. Disney said it will host a combined upfront presentation on … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Some 54% of on-demand consumers report they do not trust TV ads, while 48% of live TV watchers say the same. Read the whole story
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by Alex Weprin
As CTV rises, short-form video ads are rising as well. Innovid found that videos under 10 seconds more than doubled in 2018 to 11% … Read the whole story
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by Wendy Davis
Facebook isn't the only tech company facing governmental scrutiny over potentially illegal ads. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Apple announced earlier this week that developers now can advertise their apps in App Store Search across an additional 46 countries. The company estimates … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
The new "Twilight Zone" from Jordan Peele, produced for CBS All Access, is a straight-up home run. Read the whole story