by Wayne Friedman
Advertising has amounted to 6,284 commercial airings totaling $763.8 million in national TV advertising vs. 6,529 commercial airings in 2018, amounting to $790.2 million. Read the whole story
by Joe Mandese
Human interaction remains the No. 1 way media buyers and ad execs stay on top of industry news, according to a survey of more … Read the whole story
by Wendy Davis
The ad industry is urging a California lawmaker to retreat from her proposal to allow consumers to sue companies that violate the state's new … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Hulu said it is now limiting individual commercial breaks to 90 seconds. Commercial breaks had been 180 to 240 seconds long. Earlier this year, … Read the whole story
by Wayne Friedman
Cable programming staples such as syndicated TV series, old movies and kids shows are declining. Streaming video is to blame, according to a new … Read the whole story
COMMENTARY
by Joe Mandese
When does a hard-to-pronounce brand name change from a liability to an asset? When pundits and the news media give an assist by providing … Read the whole story
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by Laurie Sullivan
A recommendation feature that fails to disclose that its voice search results are drawn from a curated database could land Google in hot water. Read the whole story
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by Alex Weprin
Teads hopes to be a billion-dollar per-year company by 2021. While programmatic still accounts for most of the company's business, newer products, including the … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Amazon remains the fourth-largest digital advertising seller worldwide behind Google, Facebook and Alibaba, according to eMarketer, explaining why Merkle on Tuesday released its second … Read the whole story
by Steve McClellan
A new study from Dentsu Aegis finds that nearly half of U.S. consumers (45%) have taken steps in the past year to shrink their … Read the whole story
by Laurie Sullivan
Kate DuBois took on the role of general manager, search after nearly 15 years supporting performance media, digital marketing and communications in leadership roles … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
The praise for Sandra Oh's performance as MI-6 investigator Eve Polastri is certainly well-earned. She's a great character. Read the whole story