The enhanced partnership makes SpotX the single point of contact for marketers looking to integrate BrightLine's tech into the creative that runs on SpotX's … Read the whole story

The next big battle for consumer time and pocketbooks may well emerge as one of the media industry's most competitive: streaming services. In recent … Read the whole story

Traditional major media companies' dividends and stock buybacks as a percent of cash from operations has dropped from a high of 130% in 2014 … Read the whole story

One of the most important issues advanced so far on the 2020 campaign trail isn't coming from a frontrunner, but a dark horse candidate … Read the whole story

The Snap Audience Network allows advertisers to reach a larger group than by advertising on Snapchat alone. Read the whole story

Brands looking to drive site traffic for direct-to-consumer retail brands should begin with TV, radio and podcasts, and then add search, display and video, … Read the whole story

The two companies are turning the Passover Seder into a brand-marketing bonanza targeting American Jews. Read the whole story

A Google pay-per-click advertiser is asking a federal appellate court to revive a lawsuit accusing the company of misrepresenting the effectiveness of its click-fraud … Read the whole story

Fox's gains are largely due to "The Masked Singer." CBS has inched up in 18-49 and total viewers. Read the whole story

Ferrara Candy parent Ferrero Group continues its surge of investment in marketing, as well as acquisitions. Read the whole story