Under its remit the agency will lead all integrated media planning and buying efforts, including advanced data and analytics. Read the whole story

That's according to an analysis released Wednesday during a presentation by CBS and Simulmedia. Read the whole story

Sarah Robertson has been appointed head of Rufus, Initiative's U.S. agency dedicated to Amazon. Nancy Yip Ramos has appointed head of entertainment, Rufus. Read the whole story

The Algorithmic Accountability Act would require companies to study whether their algorithms pose risks to privacy, as well as whether they may result in … Read the whole story

WPP's Kantar unit has named long-time Microsoft executive Reed Cundiff CEO of its North America operations. He succeeds Wayne Levings, who is returning to … Read the whole story

The immersive, voice-enabled experience will promote the upcoming release of the animated movie "The Missing Link." Read the whole story

The Save the Internet Act will now move to the GOP-controlled Senate, where it faces tough odds. Read the whole story

Overall use of social media by U.S. adults has remained essentially unchanged in 2019, even for Facebook, according to the most recent survey conducted … Read the whole story

Brands making the shift included Oreo, Adidas, Mtn Dew and AT&T, according to report from BrandTotal. Read the whole story

Discovery networks' deal includes Discovery Channel, HGTV, Food Network, TLC, Investigation Discovery, Animal Planet, Travel Channel, and MotorTrend. OWN: Oprah Winfrey Network will be … Read the whole story

The perceived credibility of major U.S. news organizations has been trending downward since the 2016 election, but most of it has been driven by … Read the whole story