by Tony Jarvis
JERSEY CITY, NJ -- The second day of the Advertising Research Foundation's Audience X Science Conference began with the empirically based "Rules of Marketing … Read the whole story
by Joe Mandese
IPG Mediabrands' UM unit has named Trish Chuipek Global Chief Client Officer. Chuipek, who joins from Blue Box Toys, where she served as CMO, … Read the whole story
by Wayne Friedman
TV ad revenue for the entire event on CBS and ESPN is estimated to have risen 40% over the year before, with $34.1 million, … Read the whole story
COMMENTARY
by Joe Mandese
While the big focus this week is on the funds raised by the 2020 Democratic presidential primary contenders, the real story is in the … Read the whole story
COMMENTARY
by Howard Polskin
In the beginning of April, Buttigieg looked like the newest and most prominent member of the presidential-hopeful pinata club. Read the whole story
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by Richard Whitman, Columnist
Some 600 staffers from programmatic buyer Accuen and search and social agency Resolution are joining OMD, PHD and Hearts & Science, the company confirmed … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
We live in interesting TV times when a hit show's audience amounts to 17.4 million viewers, and this number is considered a blockbuster. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Some feel the Supreme Court -- in theory -- could be moving to a broader view, choosing not to "exclude such vulgar material from … Read the whole story
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by Laurie Sullivan
Ads.txt files list authorized digital sellers of programmatic ad inventory and the percentage of publishers using programmatic, and reveal direct and indirect deals as … Read the whole story
by Alex Weprin
The change follows the retirement of Netflix CMO Kelly Bennett, who had led Netflix's marketing team for seven years. Read the whole story
COMMENTARY
by Adriana Waterston, Op-Ed Contributor
Innovative advertisers are increasingly willing to experiment with new approaches to engage Hispanic consumers in Spanish and English media environments. Read the whole story