by Joe Mandese
Three out of four ad execs say they currently factor for "trust-related attributes" when deciding how to allocate their ad budgets to the media. Read the whole story
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by Laurie Sullivan
A new form of malvertising only impacts ads served via programmatic exchanges, and 87% of those attacks appeared in header bidding in the past … Read the whole story
by Wendy Davis
An advertiser who sells massage chairs claims Google had "created erroneous advertising" that resulted in unauthorized charges, Read the whole story
COMMENTARY
by Joe Mandese
America has attained peak gaslight. It happened when the President of the United States tweeted a report by 'Breitbart' that a poll found "the … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
The total number of fraudulent apps has increased by 159% from 2017 to 2018, while more than 160% new fraudulent apps were identified during … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
"Game of Thrones" pulled in a solid Nielsen 17.5 million in total viewers, according to the premium cable TV network, with plenty of marketing … Read the whole story
by Wayne Friedman
Pushing back concerns over growing competition, Netflix said its original shows rank higher than the licensed content it buys from Walt Disney, NBCUniversal and … Read the whole story
by Wayne Friedman
"Late Show with Stephen Colbert" maintains a strong lead in total viewers, as well as a slight edge in key 18-49 viewers. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
The latest news on Gayle King came on Wednesday when CBS announced that "Time" magazine has named her to its annual "Time 100" list … Read the whole story
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by Alex Weprin
SpotX's Demand Facilitation team is also "aggressively communicating to the world of media buyers about our available inventory," says Reed Barker, head of advertising … Read the whole story