by Wayne Friedman
Nielsen filed a "friend of the court" brief with the Supreme Court supporting the exclusion of a citizenship question to the 2020 census. Read the whole story
by Wayne Friedman
Connected TV impressions, as a share of digital video ad impressions, rose to 44% in Q4 2018 from 15% in the same period a … Read the whole story
by Wayne Friedman
The research also says 56 million U.S. consumers over 50 seek new products that are beneficial to them, compared to 44.8 million millennials. Read the whole story
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by Wayne Friedman
Digital ad revenues, mostly from TV networks' OTT platforms/partnerships, are forecast to rise to $4.95 billion, representing 6.5% of all 2019 TV ad revenue … Read the whole story
by Richard Whitman, Columnist
Most recently president of MBMG, Rosenberg has set up shop as a consultant to both agencies and brands. He believes he can help the … Read the whole story
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by Sara Guaglione
The partnership will bring native advertising campaigns to small and mid-size brands, which previously may have felt branded content was cost-prohibitive. Read the whole story
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by Laurie Sullivan
Open exchange PX provides marketers with insights about the leads they use, including a time stamp and where the data originates. Read the whole story
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by Laurie Sullivan
"Branded content will become the definitive entertainment medium," MoviePass cofounder Stacy Spikes said. He wants to give moviegoers a free ticket for watching ads … Read the whole story
COMMENTARY
by Alex Weprin, Staff Writer
While Netflix has established itself as the "everything service," Disney is preparing to enter the market as a place for higher-quality fare, including top-tier … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Digital companies are doing better than traditional media in the financial arena. Read the whole story
by Wendy Davis
The proposed privacy bill, opposed by the ad industry and privacy advocates, is unlikely to advance this year, but the bill's sponsor has already … Read the whole story
COMMENTARY
by Jon Morra
Machines need to be trained on behalf of brands to adjust in real-time with brand preferences in mind. Read the whole story
COMMENTARY
by Stephanie Beran Sanderson
It takes more than a show's existence to prove success - just like in any medium. Creating a podcast is like creating any piece … Read the whole story