by Joe Mandese
A panel discussion featuring some of Madison Avenue's biggest network TV buyers Thursday accused the industry of misrepresenting itself in the previous year's negotiations, … Read the whole story
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by Wayne Friedman
Many big brand TV network advertisers are wedded to many low CPM "bases" established with TV networks -- with many unwilling to leave them … Read the whole story
by Gavin O'Malley
Later this quarter, Snap plans to launch Select -- a new way for advertisers to buy and reserve "commercials" alongside the platform's top Shows … Read the whole story
by Sarah Mahoney
According to an NRF study, per-person spending will rise to an average of $196 this Mother's Day, up from $180 in 2018. Read the whole story
by P.J. Bednarski
It's the brainchild of company's CMO, who challenged agencies Verizon works with to put together a plan to improve diversity in their shops. Read the whole story
by Alex Weprin
Dubbed Tremor Video PMPs, powered by RhythmOne, the PMP will provide a video supply in an auction-based environment, on an invitation-only basis. Read the whole story
by Alex Weprin
The offering drew far more interest than anticipated, and received $6 billion in orders. Read the whole story
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by Laurie Sullivan
Americans spent more than $146 billion on private-label products in 2018. But Amazon's private-label business represents less than 1% of its total sales. Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Amazon's rise is played down -- but it knows what customers bought, not just what they were looking for. Read the whole story
by Alex Weprin
The first C13Originals series will be "Gangster Capitalism," a docs-series looking at white-collar crime in America. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
It appears that internet utilities will take search into the future, whether organic or paid -- specifically through Google. Read the whole story
COMMENTARY
by Steve Olenski
Is brand loyalty dead? Or, if it's not dead, can it be purchased by the brand that offers the most? Read the whole story
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by Richard Whitman, Columnist
Some 71% of survey respondents rated levels of investment in media training unsatisfactory or entirely unsatisfactory. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Watching the first two episodes of this eight-episode series was about as entertaining as attending a funeral. Read the whole story