by Laurie Sullivan
Google is working to encourage app developers to publish only app-ads.txt files. Display & Video 360 will stop buying of unauthorized app inventory In … Read the whole story
by Joe Mandese
Industry media ratings watchdog the Media Rating Council next week will begin overhauling industry standards for detecting and filtering invalid digital media traffic, including … Read the whole story
by Wayne Friedman
Upfront advertising deals are expected to rise from $20.76 billion last year to $21.25 billion in 2019. Read the whole story
by Sara Guaglione
Times executives revealed novel ad targeting and an emphasis on its TV-film commitment. Read the whole story
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by Laurie Sullivan
Leveraging clickstream data as a directional metric rather than rankings in results pages allows Verizon's SEO professionals to analyze the share of traffic to … Read the whole story
by Alex Weprin
The company is planning three different types of channels for its Pluto TV offerings, including cobranded flagship channels, "lite" versions of its linear cable … Read the whole story
by Ray Schultz
Customized spa treatments will be popular this year, BrandKeys reports. So will gift cards. Read the whole story
by Larissa Faw
MightyHive has acquired ProgMedia which provides consultancy, campaign operations, and training capabilities for Latin American clients. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Two-thirds of European brands said programmatic ad spending increased following their respective implementation of GDPR. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Eight states have legalized sports betting so far -- including New Jersey, Delaware, New Mexico, Rhode Island, Pennsylvania, West Virginia, Mississippi and Nevada. New … Read the whole story
by Melynda Fuller
Vice is set to launch a rebranded version of its flagship site; it will begin to shift the sites in question under its umbrella … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Contestant James Holzhauer is putting on a performance that is stunning his hapless competitors and viewers at home. Read the whole story