A different type of ad unit on YouTube videos will display product prices and recommendations, and makes it easier to buy brands on Google, … Read the whole story
Media.net has donated code to extend the IAB Tech Lab's efforts to increase transparency and security in the technology advertising supply chain. Read the whole story
Video will account for nearly 50% of programmatic ad spending this year, according to a revised projection released this morning by eMarketer, which cited … Read the whole story
"Total TV Watcher" households are 65% more likely to have a young adult living in them and 56% more likely to have a yearly … Read the whole story
Microsoft Advertising purged several businesses in the past few years, only to regroup and rebuild, using the latest technology based on machine learning and … Read the whole story
COMMENTARYAd tech has hit the wall and has even begun to erode as marketers and agencies shift their focus to marketing technology solutions. Read the whole story
COMMENTARYGoogle is now capitalizing on its video network. Its new series "SEO Mythbusting" answers key questions from the search community. Read the whole story
The deal includes local TV rights to 42 professional teams -- 14 Major League Baseball teams, 16 National Basketball Association teams and 12 National … Read the whole story
- COMMENTARY
Yes, it is good news that we are down 11% on bot fraud -- but this is a $700 million improvement on a $221 … Read the whole story
- COMMENTARY
A study found 65% of the time, 32 news organizations failed to fact-checked Trump. Inaccurate or false information was broadcast without context. Read the whole story
