by Alex Weprin
The test marks a new effort by Spotify as it seeks to bolster its ad revenue, turning to podcasting and new ad formats. Advertising … Read the whole story
by Joe Mandese
Digital ad spending and e-commerce growth are beginning to "decelerate," providing an opportunity for marketers to negotiate better deals from the digital supply chain, … Read the whole story
COMMENTARY
by Alex Weprin, Staff Writer
Hulu's event felt like a TV upfront, with flash, breezy presentations and big stars. YouTube had a bit less star power, but turned to … Read the whole story
by Wayne Friedman
The league plans to begin play in February 2020, following the collapse of the Alliance of American Football earlier this year. Read the whole story
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by Ray Schultz
Two major dark web marketplaces have been shuttered, according to Europol. Wall Street Market -- which facilitates the criminal trade in stolen data, malicious … Read the whole story
by P.J. Bednarski
17% buy regularly from voice assistants, while 43% cite a lack of security features as main reason for staying away. Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
The fragmentation of TV viewing technology and sources is making it difficult, if not impossible, for audience measurement to keep up with modern viewers. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The trends are turning: Nearly as many households watch TV via streaming platforms (68% of U.S. TV households) as through traditional means. Read the whole story
by Melynda Fuller
Vice has taken on $250 million of debt to push itself into a sustainable future. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Parsec Media is measuring consumer attention and other metrics in real-time, highlighting how much money is wasted in "under exposure and over exposure" of … Read the whole story
by Wayne Friedman
Sinclair Broadcast Group stock rocketed up 27% in early Monday trading on the news. Read the whole story
COMMENTARY
by Steven Rosenbaum, Featured Contributor
NGOs, nonprofits, and brands need a new chair in the C suite: CSO, chief storytelling officer. Read the whole story
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by Tanya Gazdik
Next year’s Super Bowl will have fewer ad breaks, but not fewer commercials. In an effort to improve the viewer experience, The NFL and … Read the whole story