by Alex Weprin
Disney CEO Bob Iger suggested that a deal in which Comcast sold its Hulu stake to Disney could maintain NBC programming on the service. Read the whole story
by Joe Mandese
Dentsu, the Tokyo-based parent of Dentsu Aegis Network, has announced Dentsu Media Runway Inc., a new media services agency, will launch July 1. Read the whole story
by Joe Mandese
A majority of ad execs believe the upfront will expand or remain stable over the next five years, but a significant percentage believe it … Read the whole story
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by Laurie Sullivan
The bid option, target return on ad spend, automatically calculates advertisers' bids. Google also introduced two new placement options that begin with YouTube when … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
That includes going all-in with publishers in a "clean room" approach, which allows marketers to merge their data with publishers. Read the whole story
COMMENTARY
by Jeff Tan
Facebook's CEO understands significant action needs to happen now, in order for his organization to remain competitive in the future. Read the whole story
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by Gavin O'Malley
Some 90% of social marketers believe that investing in social media has a direct impact on their business's bottom line. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
If a character named Perry Mason is not a lawyer, can this character really be Perry Mason? Logic would dictate that the answer is … Read the whole story
by Melynda Fuller
'The New York Times' has a goal of reaching 10 million total subscribers by 2025. Digital-only subscription revenue was more than a quarter of … Read the whole story
by Laurie Sullivan
The investments will likely bring in data technology and a variety of media channels. Some are "complementary," such as traditional media, which will become … Read the whole story
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by Ray Schultz
Twilio SendGrid's Len Shneyder reports that people are engaged with family on the holiday, so send your emails before the weekend. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Now, TV networks are taking the reins, leaving out the middleman and offering more real-time marketing buying connections. Read the whole story
by Alex Weprin
Innovid has named Jessica Hogue GM of measurement and analytics for the company. Hogue had most recently been a senior vice president on Nielsen's … Read the whole story
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by Wendy Davis
Product "used in homes -- often in a child's bedroom --[so] it can collect vast amounts of personal information directly from children," says complaint. Read the whole story
by Alex Weprin
Nielsen's SVOD content ratings found that of the top 20 most-watched shows on Netflix, licensed shows comprised the top six, and eight of the … Read the whole story