by Wendy Davis
The group's new privacy code will also require members to obtain consumers' opt-in consent before collecting or using "sensitive" data -- including health information … Read the whole story
by Joe Mandese
MALAGA, SPAIN -- The industry may put another nail -- possibly a final one -- in the coffin of the click as a digital … Read the whole story
by Wayne Friedman
Kelly Kahl, president of CBS Entertainment, called the schedule "stable but not sleepy, aggressive but not reckless." Read the whole story
by Wayne Friedman
In a world of premium TV programs everywhere, it's tough to get viewers' attention. FX Networks pegs the linear TV and digital platform shows … Read the whole story
by Joe Mandese
MALAGA, SPAIN -- Big marketers are increasingly bringing digital media functions in-house, not because they want to marginalize their ad agencies or gain media-buying … Read the whole story
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by Laurie Sullivan
Google plans to announce several new products and features at Marketing Live. The ad types work for some brands, but some marketers say they … Read the whole story
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by Laurie Sullivan
Two visual ad formats will run across the YouTube home feed and Google Discovery feed. The ads are targeted by audiences, not keyword-based search … Read the whole story
by Alex Weprin
The IAB has had an "important shift in thinking" when looking at user-generated content and influencer marketing, IAB Vice President of Mobile Susan Borst … Read the whole story
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by Richard Whitman, Columnist
It's one of the industry's fastest-growing ad channels -- and according to Pixalate, very susceptible to fraud, with potentially $500 million at risk by … Read the whole story
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by Laurie Sullivan
Google Shopping will now provide consumers with a way to discover and compare millions of products from thousands of stores in one location, then … Read the whole story
by Gavin O'Malley
Among app categories, news and comics have the highest average retention rates a week after they are installed. Read the whole story
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by Wendy Davis
"We had intended to remove location data from the fields sent to a trusted partner during an advertising process known as real-time bidding. This … Read the whole story
by Wendy Davis
The South Korean app developer Rankwave allegedly used data about consumers "for its own business purposes, which include providing consulting services to advertisers and … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
As we rely more on software, we gain a false confidence that it replaces human-powered expertise. It doesn't. Read the whole story
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by Sean Hargrave
"Campaign" claims to have learned Disney is preparing for a global media review which will be completed by the end of the year and … Read the whole story