The group's new privacy code will also require members to obtain consumers' opt-in consent before collecting or using "sensitive" data -- including health information … Read the whole story
MALAGA, SPAIN -- The industry may put another nail -- possibly a final one -- in the coffin of the click as a digital … Read the whole story
Kelly Kahl, president of CBS Entertainment, called the schedule "stable but not sleepy, aggressive but not reckless." Read the whole story
In a world of premium TV programs everywhere, it's tough to get viewers' attention. FX Networks pegs the linear TV and digital platform shows … Read the whole story
MALAGA, SPAIN -- Big marketers are increasingly bringing digital media functions in-house, not because they want to marginalize their ad agencies or gain media-buying … Read the whole story
Google plans to announce several new products and features at Marketing Live. The ad types work for some brands, but some marketers say they … Read the whole story
Two visual ad formats will run across the YouTube home feed and Google Discovery feed. The ads are targeted by audiences, not keyword-based search … Read the whole story
The IAB has had an "important shift in thinking" when looking at user-generated content and influencer marketing, IAB Vice President of Mobile Susan Borst … Read the whole story
It's one of the industry's fastest-growing ad channels -- and according to Pixalate, very susceptible to fraud, with potentially $500 million at risk by … Read the whole story
Google Shopping will now provide consumers with a way to discover and compare millions of products from thousands of stores in one location, then … Read the whole story
Among app categories, news and comics have the highest average retention rates a week after they are installed. Read the whole story
"We had intended to remove location data from the fields sent to a trusted partner during an advertising process known as real-time bidding. This … Read the whole story
The South Korean app developer Rankwave allegedly used data about consumers "for its own business purposes, which include providing consulting services to advertisers and … Read the whole story
- COMMENTARY
As we rely more on software, we gain a false confidence that it replaces human-powered expertise. It doesn't. Read the whole story
"Campaign" claims to have learned Disney is preparing for a global media review which will be completed by the end of the year and … Read the whole story
