Walmart and Target are taking bold steps into the advertising world, with aggressive pitches to both advertisers and agencies. Read the whole story

Amazon confirmed on Friday that it agreed to acquire Sizmek's ad-server business and dynamic creative optimization platform, ending months of speculation since Sizmek declared … Read the whole story

Google's acquisition of independent ad server DoubleClick drove its digital ad dominance. Amazon's Sizmek acquisition sends a similar signal about how serious it is … Read the whole story

In what appears to be a political media-buying first, the majority of digital buys made during the run-up to the 2018 midterm elections were … Read the whole story

With almost no exception, the titles of ABC's summer game shows all resonate with anyone old enough to have experienced the three-network world of … Read the whole story

Foursquare has agreed to buy rival Placed from Snap Inc. and plans to make Placed Attribution its flagship measurement product. Read the whole story

Sprout Social says the ad has encouraged 102,777 tweets, with 359,568 "likes" and 71,831 shares on social media. Read the whole story

"The time and effort invested in detecting, reporting, addressing, and preventing these types of adjacencies is enormous, distracting from the core remit of brand … Read the whole story