A new study from the 4As on industry measurement issues finds that unduplicated multiplatform reach, attribution and greater visibility into so-called walled gardens are … Read the whole story
Boosted by record political spending, the U.S. advertising economy is projected to expand 8.2% in 2020, according to GroupM's latest forecast. The report, "This … Read the whole story
Marketers spent nearly half a billion dollars advertising on podcasts in the U.S. in 2018, a 53% increase over 2017, according to just-released estimates … Read the whole story
The program mirrors the DAA's longstanding AdChoices privacy initiative -- which relies on icons to inform consumers about advertisers' use of tracking data. Read the whole story
The White House is stepping up its scrutiny of big digital media platforms, announcing late Friday a Department of Justice antitrust investigation of Google … Read the whole story
With TV viewing fractionalizing through different platforms and devices, new research suggests modern TV viewers should now be segmented into six different types. Read the whole story
The ultimate goal is one supply chain connecting the buy side to the sell side, enabling content owners to access the content and deliver … Read the whole story
- COMMENTARY
Some 70% of households use a streaming service, with virtual multichannel video providers among the fastest-growing options. Just about every big media company has … Read the whole story
The grassroots organization is urging the ad industry to boycott the National Rifle Association and its "blood money." The effort comes after a very … Read the whole story
Amazon's acquisition of Sizmek's ad-server business and dynamic creative optimization platform has industry experts weighing in on the company's next major acquisition to build … Read the whole story
The "Our Stories" creative features real accounts of people diagnosed with Alzheimer's and the defining moment they knew something was wrong. Read the whole story
