by Joe Mandese
Shares of ad spending among America's top media companies have shifted markedly, with Google moving to No. 1. from Madison Avenue's No. 3 supplier, … Read the whole story
by Joe Mandese
Based on a quarterly analysis of marketers' self-reported assessment of their spending on each of the major digital media platforms, Amazon has demonstrated the … Read the whole story
by Wayne Friedman
The Stanley Cup Finals scored the biggest results for a finals game in nine years -- as well as yielding an overall 8% increase … Read the whole story
by Wendy Davis
Facebook has agreed to settle a class-action complaint accusing the company of inflating video metrics by up to 900%. Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Contrary to the session promo headlines, the industry isn't likely to make any real progress in solving several big issues. Read the whole story
COMMENTARY
by Nick Beck, Op-Ed Contributor
From tech titans to the rise of "out-housed" in-housing, what's in store at this year's Cannes Lions? Read the whole story
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by Wayne Friedman
Samsung's Smart TV homes will add a new data set to measure viewability for OTT ad inventory. Read the whole story
by Joe Mandese
Madison Avenue media veteran Dave Leitner has joined Klick Health, an independent agency specializing in "life sciences," as senior vice president of media. Leitner … Read the whole story
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by Wayne Friedman
Connected TV and mobile app fraud is up 120% over the last 12 months versus 2018. Read the whole story
by Joe Mandese
Project OAR, a consortium of technology companies and TV programmers formed earlier this year by smart TV manufacturer Vizio, today announced that Fox Corp. … Read the whole story
COMMENTARY
by Howard Shimmel, Op-Ed Contributor
The industry desperately needs a mechanism to ensure the voice of the customer, especially advertisers, is clearly enunciated and guides the product strategy of … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
General Mills CMO Ivan Pollard issued a statement following backlash against the terms of an agency review his company is conducting. Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
Facebook is hustling to settle with the FTC before privacy concerns becomes factor in agency's investigation of whether FB violated a 2012 consent decree. Read the whole story
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by Richard Whitman, Columnist
New this year at Cannes will be live judging for a number of categories including the Innovation Lions, Glass: The Lion for Change and … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
The U.S. and China will account for about half of all IoT spending, followed by Western Europe and Asia-Pacific, excluding Japan and China. Read the whole story