by Joe Mandese
Following Publicis' acquisition of Epsilon and WPP's sale of a majority stake of Kantar, Nielsen is the last major industry data business under strategic … Read the whole story
by Larissa Faw
Spark Foundry retained the U.S. and added Canada, while UM landed EMEA, APAC and retained LATAM. Read the whole story
by Joe Mandese
Art Muldoon and Matt Greitzer, co-founders of independent agency trading desk Accordant Media and co-CEOs of Dentsu Aegis Network's Amnet Group, have left the … Read the whole story
by Wayne Friedman
Standard Media Index says a merger would give CBS/Viacom a 20.2% share of national ad revenue when looking at recent Nielsen data. Read the whole story
by Melynda Fuller
ESPN will continue to focus on "sport passions," like the NFL and NBA. Cadence13 is set to preview its fall lineup, including a new … Read the whole story
by Sara Guaglione
The investment in podcasts is likely a move to compete with music streaming giant Spotify, which plans to spend $500 million this year on … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
Advertisers purchasing media through Baidu now have access to all of Snapchat's ad formats, including Snap Ads, Story Ads, augmented reality Lenses and Filters. Read the whole story
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by Larissa Faw
Former MDC Partners CMO Bob Kantor is partnering with Crossmedia on a new service to help independents strengthen their capabilities. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Google doesn't always record political ads bought with its advertising tools, and in some instances it hasn't updated for weeks. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
From "Schitt's Creek" to "Winterfell," TV today covers a lot of ground. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
To many consumers, advertising support just means a way to keep subscription prices down. For Netflix and HBO, content is king. Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
I really wish that connecting to me on LinkedIn were not the primary way for a media salesperson to reach out and try to … Read the whole story