by Wayne Friedman
On Thursday, the price of the media-measurement company's shares endured another massive decline, dropping 13% to close at $3.70, a new 52-week low. Read the whole story
by Wayne Friedman
Despite heavy speculation, Netflix will remain ad-free. The company is focusing on viewer satisfaction and rejects the race for ad revenue. The announcement comes … Read the whole story
by Wayne Friedman
Zefr's businesses, RightsID and ChannelID, will be sold for an estimated purchase price of $90 million to Vobile Group, a video content copyright protection … Read the whole story
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by Larissa Faw
North America, the Groupe's largest market, suffered a 3.1% organic revenue decline in the first half of the year, the company reported today. Investors … Read the whole story
by Larissa Faw
Sadoun equates the transformational shift toward data to advertising's earlier move away from print and radio to TV. "We live in a digital-first world," … Read the whole story
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by Laurie Sullivan
Paid search remains the dominant digital ad channel, yet marketers still face challenges in hitting paid-search volume targets, accurate attribution and leveraging audience data … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Suddenly, the Netflix narrative is turning into something very different than what the TV world has long taken for granted. Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
"The fact that the mechanism for adult site tracking is so similar to, say, online retail should be a huge red flag," said one … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
The latest research shows a huge boom for view rates and dwell time. But without a kitemark, how do brands hunt it down? Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
"Better to reach the right person in the right context once, even if [it's] expensive," than to reach that person many times in wrong, … Read the whole story