by Wayne Friedman
For its prime-time programming on the NBC Television Network, the network posted an average 14% hike in the price (cost) per thousand viewers; cable … Read the whole story
by Wayne Friedman
The tool, based on four years of impression data from Nielsen or Comscore, uses machine learning and computer algorithms to aggregate impressions, and is … Read the whole story
by Karlene Lukovitz
The new HBO SVOD will offer NBA, MLB and other live sports now on WarnerMedia properties, and the CBS blackout could be resolved soon … Read the whole story
by Laurie Sullivan
About three-quarters of marketers and execs who set product prices are more concerned about Amazon undercutting their prices than their closest competitors, according to … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Despite privacy concerns and reports of diminished use, Facebook advertising remains strong. Company estimates suggest its services still support about 2.7 billion active monthly … Read the whole story
by Wendy Davis
In addition to fining Facebook $5 billion, the FTC also sued President Trump's data consultancy Cambridge Analytica for allegedly duping Facebook users about privacy. Read the whole story
-
by Steve McClellan
InterMedia is a global research consultancy that partners with "mission-driven" organizations to help them understand, engage and positively impact the societies in which they … Read the whole story
by Wayne Friedman
AT&T says its advanced advertising unit Xandr has seen rising revenues -- up 24% to $485 million. Read the whole story
by Wendy Davis
The FTC's $5 billion privacy settlement with Facebook is drawing criticism from a variety of tech industry observers and privacy advocates, who say the … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Though ad-supported streaming platforms contribute to fractionalized media viewership and consumption, it's good for marketers. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
"Pennyworth" is what a modern-day TV series should be -- hugely attractive, entertaining and packed with action. Read the whole story