by Wayne Friedman
Though Fox News posted virtually flat total viewership in daytime and programming programming, it sank in key adults 25-54 viewers that advertisers value. Read the whole story
by Joe Mandese
While the use of cryptocurrency in media-buying gets a lot of discussion, it is getting little uptake from the demand-side. A survey of ad … Read the whole story
by Steve McClellan
OMD USA has named Danielle Sporkin U.S. head of integrated planning, a new role at the agency. Most recently, she was a global client … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
In their apparent effort to gang up on the veteran in their midst, frontrunner Joe Biden, 76, some of the debaters looked like bullies. Read the whole story
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by Wayne Friedman
Much of the decline was from the company's Connect business, its marketing-services business, which sank 3.5% to $772 million. Read the whole story
by Larissa Faw
The company is acquiring Listen, a firm that will work across both of Superfly's key practice areas, including festivals/experiential and its Agency offering. Read the whole story
by Laurie Sullivan
The IAB Tech Lab on Wednesday released the final specs for sellers.json and SupplyChain object, tools designed to help fight ad fraud and create … Read the whole story
by P.J. Bednarski
One supporter in the ad says, "We need a president whose only ties to Moscow are Imperial Russian Stouts." Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
CPCs dropped across all industries, but retail and travel saw the lowest this quarter, $0.43 and $0.46, respectively. Education saw the highest price $3.31. Read the whole story
by Wendy Davis
The networks are seeking an injunction that would prohibit Locast from streaming TV programs, as well as monetary damages. Read the whole story