by Larissa Faw
Starcom will cover all direct response, brand and advanced TV investments in the U.S. and Canada for Vistaprint, maker of business cards and other … Read the whole story
by Larissa Faw
The July initiative teamed technology platform Influential, SoulCycle and Spotify in a bid to showcase the V8 energy drink. Read the whole story
by Richard Whitman, Columnist
The agency will have offices in New York and Miami, home to the Grammy-winning artist and entrepreneur whose real name is Armando Christian Perez. Read the whole story
by Wayne Friedman
Viacom maintained upfront dollar volume across its networks/platforms by "doubling" media agency deals across its digital, social and advanced advertising businesses. Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
A banker (not an industry with a reputation for warm, fuzzy customer relations to begin with) has decided that machines can write better marketing … Read the whole story
by Karlene Lukovitz
Stimmel to help Snap compete with the other big platforms for a bigger share of Fortune 500 brands' ad dollars. Read the whole story
by Wayne Friedman
Mobile revenue now has a 56% share of its total revenue, and video growth is strong. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
They are both celebrating milestones this year: 30 years since the premiere of "Seinfeld" in July 1989 and 25 years since "Friends" premiered in … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
During the network's coverage, as well analysis coverage on MSNBC, there was a 30-second TV commercial: Donald J. Trump for President. Read the whole story