by Laurie Sullivan
Google announced its intent to block ad serving of unauthorized app inventory in AdMob and Ad Manager when identified by a publisher's app-ads.txt file … Read the whole story
by Joe Mandese
In an analysis published this week, GroupM Global President of Business Intelligence Brian Wieser plotted the inflation of TV advertising costs vs. the rise … Read the whole story
by Steve McClellan
The Dentsu Aegis agency has a one-year retainer contract to work with Cisco on developing new internal business transformation efforts. Read the whole story
by Joe Mandese
As marketers become increasingly focused on the value of "X" -- as in experience -- Deloitte Digital is offering a roadmap for calculating how … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
After a few tough years, Snap appears to have regained its financial footing, while proving its service is more than a fad. Read the whole story
COMMENTARY
by Melynda Fuller
Ezoic is introducing a new set of machine-learning tools that it claims will help publishers speed up their websites, improve the SEO of their … Read the whole story
by Karlene Lukovitz
The bundle is meant to drive rapid subscriber growth for Disney+ and ad revenue for Hulu, said Disney CEO Bob Iger. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
As app use increases, marketers are building in advanced search features and opt-in push notifications, yet they face high opt-out, poor click-through rates and … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Can it really be 29 years since the original show premiered? Yes, it premiered on October 4, 1990. Read the whole story
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by Richard Whitman, Columnist
Marketers and Adland have a certain degree of economic leverage to help curb gun violence even if Congress won't. Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
David Kohl, president and CEO, Trustx, has been working on issues like fraud and lack of transparency in programmatic since 2013. Read the whole story
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by Steve McClellan
Social platform TikTok has appointed Omnicom's PHD as its new media agency after a review. Read the whole story