Comscore witnessed another stock decline after it was disclosed that the Securities and Exchange Commission charged former CEO Serge Matta in a fraudulent scheme … Read the whole story
Local OTT platforms will climb to $857 million this year vs. $598 million in 2018, BIA Advisory Services says. Local OTT ad revenues are … Read the whole story
Sorrell believes that the pricing guarantees and promises made to land the global media account will be difficult, if not impossible, to achieve. Read the whole story
A new California law that would require data brokers to register with the state attorney general "would result in numerous problems," ad industry groups … Read the whole story
Telaria's solution spans CTV/OTT, mobile, and desktop. Read the whole story
- COMMENTARY
The landscape of broadcast and digital is shifting to a customizable subscription-oriented model, and advertising will likely evolve in the same way. Read the whole story
Consumers are willing to share data, but women are less likely than men to provide location data or allow tracking, FigLeaf reports. Read the whole story
COMMENTARYBradley Whitford delivers the standout comedy performance of the new fall season in "Perfect Harmony" on NBC. Read the whole story
