by Wayne Friedman
The premiere week of TV's broadcast network season showed more double-digit percentage declines in traditional Nielsen measurement. Among the four broadcast networks, total average … Read the whole story
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by Karlene Lukovitz
Marketing budgets have dropped as a percentage of company revenue, but most CMOs insist they're confident that budgets will rebound next year, finds Gartner's … Read the whole story
by Joe Mandese
By at least one representative measure -- share of video ads served by ad server Extreme Reach -- connected TV has achieved critical mass, … Read the whole story
by Karlene Lukovitz
FreeWheel reportedly asserted to a congressional task force that Google is using privacy issues as a pretext for impeding FreeWheel's ability to sell ads … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
The 4As hosted a panel that covered the joint efforts of leading industry entities to facilitate cross-platform measurement. Read the whole story
by Wayne Friedman
Shifting to impressions helps TV stations track all viewing of their content in a fractionalized media industry, says NBCU Chief Revenue Officer Frank Comerford. Read the whole story
by Wayne Friedman
Worldwide sports rights revenues will grow 75% from 2018-2025 to $85.1 billion, according to research group Rethink TV. Read the whole story
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by Melynda Fuller
As B2Bs compete with more convenient and aggressive consumer-focused experiences, they have looked for ways to attract and keep customers. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
"Batwoman" is another in a long line of TV shows that depict a world that grows drearier with every new series that comes along. Read the whole story
by Joe Mandese
While the winter holiday season -- Oct. 29 to Dec. 31 -- historically is one of the biggest ad-spending periods for retail advertisers, the … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Let's look at past impeachment proceedings in the context of the media landscape, and how it's changed. Read the whole story