by Joe Mandese
A year after its $2.3 billion bet to acquire Big Data company Acxiom, Interpublic has announced a new unit designed to create "applications that … Read the whole story
by Larissa Faw
It appears there are three main financial easements that Disney is seeking from its new agency partner. Read the whole story
by Wayne Friedman
Viewing Netflix more as a straight-ahead competitor for its growing streaming business, Walt Disney has banned Netflix advertising on its entertainment networks. The ban … Read the whole story
by Joe Mandese
Publicis Media's Zenith unit has revised its global ad growth estimates for 2019 and 2020 downward for the second consecutive quarter. In its October … Read the whole story
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by Richard Whitman, Columnist
That's according to R3 Worldwide, which is out with its latest media agency new business win tabulations through the first eight months of the … Read the whole story
COMMENTARY
by Joe Mandese
The biggest problem with modern day media-buying is that the ad industry has been optimizing the wrong thing: impressions. Yes, the industry uses a … Read the whole story
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by Larissa Faw
Adland is joining forces with a new global initiative developing a more transparent metrics system for all countries, while also respecting consumer privacy. Read the whole story
by Joe Mandese
While ad executives perceive that the equity of well-established brands is eroding fast, they seem mixed about what the best possible solutions are for … Read the whole story
by Tanya Gazdik
"It's not who spends the most -- it's who reaches the most people efficiently and effectively to drive growth," P&G's Pritchard said at the … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
"Cash Cab" plays like a tribute to New York City taxis, an industry that has taken it on the chin from app-based rides for … Read the whole story