by Joe Mandese
During a briefing on the Interactive Advertising Bureau's and PwC's first half 2019 Internet Ad Revenue Report special guest GroupM President of Business Intelligence … Read the whole story
by Joe Mandese
Amazon original superhero series "The Boys" delivered some pretty super ratings, according to the first-ever audience estimates released by Nielsen for the SVOD service. … Read the whole story
COMMENTARY
by Ed DeNicola, Op-Ed Contributor
The hit Netflix movie "The Great Hack" is what happens when people with no media research experience make a movie about ad targeting. The … Read the whole story
by Joe Mandese
Adding out-of-home media to a campaign's mix boosts weekly audience reach by as much as 100% or more depending on the medium, according to … Read the whole story
by Joe Mandese
HBO Max, WarnerMedia's direct-to-consumer SVOD spin-off service debuting in 2020, will get some early buzz with the first major entertainment project from Executive Producer … Read the whole story
by Tanya Gazdik
Angela Zepeda, formerly the senior vice president and managing director at Innocean USA, is now responsible for all of Hyundai's U.S. marketing activities. Read the whole story
by Joe Mandese
Time spent by the average American with digital media continues to climb, mostly as a result of increased access via mobile devices, according to … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
The devolvement of democracy has now hit the Great White North, thanks to Facebook and Mark Zuckerberg. Zuckerberg is essentially telling us that giving … Read the whole story
COMMENTARY
by
Major esports and gaming companies are open to discussion with potential partners and sponsors. Showing that interest and reaching out is the first step. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
The Oscar winner for "The Queen" stars in the title role of "Catherine the Great" on HBO and plays the part seamlessly. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Many worry about phony content that appears in TV messaging -- as well as various social-media platforms. Read the whole story
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by Richard Whitman, Columnist
The defendants are asking for summary dismissal of a defamation lawsuit brought by former Crispin Porter Bogusky Chief Creative Officer Ralph Watson against them … Read the whole story