by Larissa Faw
Horizon Media has issued a new report on emerging opportunities around sports betting sponsorships that reveals challenges and upsides. Read the whole story
by Joe Mandese
Three-quarters of consumers say they like to receive rewards such as free products, services or samples to participate in loyalty programs with brand marketers, … Read the whole story
by Wayne Friedman
ABC will only release viewing data for three-, seven-, or 35-day time-shifted viewing across its multi video platforms. Following the increasing standard of TV … Read the whole story
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by Laurie Sullivan
Loop Capital Analyst Alan Gould raised Alphabet's price target to $1,450 -- up $100, with a valuation through 2021. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Advertisers increased investments in Sponsored Brands in the U.S. by 19% year-over-year in Q3, driven by 16% click growth, a benchmark report by Tinuiti … Read the whole story
by Joe Mandese
As the streaming wars heat up with a bevy of new entries into the subscription video-on-demand marketplace, many eyes are on Walt Disney Co.'s … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The question is raised, given a possible Disney+ carriage deal with Amazon Fire TV -- one that may include advertising. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
The result will be diminished audiences for everything -- a phenomenon that has already long been at work in ad-supported television. Read the whole story
COMMENTARY
by Karlene Lukovitz
Sixteen years after its inception, the Ad-ID still isn't being consistently used in the industry -- despite the urgent need in today's fragmented, cross-platform … Read the whole story