by Steve McClellan
The GroupM agency was an incumbent on the business and expands its remit under the new agreement, which is effective in January. Read the whole story
by Joe Mandese
The ad industry has made strides filtering fraudulent ads out of digital media buys, according to a study commissioned by the Trustworthy Accountability Group. … Read the whole story
by Joe Mandese
Tokyo-based agency holding company Dentsu this morning unveiled its new management structure effective Jan. 1, 2020, dividing itself into two primary divisions: Dentsu Japan … Read the whole story
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by Richard Whitman, Columnist
That's the conclusion of BrandZ consumer research, as a bevy of would-be streaming competitors enter the fray. Read the whole story
by Joe Mandese
Based on a quarterly analysis of marketers' self-reported assessment of their spending on each of the major digital media platforms, all of the "Big … Read the whole story
by Wayne Friedman
Walt Disney's launch of Disney+ on Tuesday overdelivered: 10 million subscribers since starting the service, according to the company. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
"The Mandalorian" would appear to be, at least in part, The Man With No Name (sometimes called just No Name) from "A Fistful of … Read the whole story
by Karlene Lukovitz
The company's U.S. ad revenue rose 6% in fiscal Q4 and 1% for the full fiscal year, driven by its Advanced Marketing Solutions business. … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
In a media world awash with data, one might be forgiven for thinking there is less space for creativity. But that would be a … Read the whole story