by Joe Mandese
To illustrate the relative role that paid media-based advertising has in the overall marketing mix, GroupM Business Intelligence analyzed a subset of some of … Read the whole story
COMMENTARY
by The Editor
Please join MediaPost Jan. 23 to celebrate MediaPost's "Agency of the Year" award winners in the following categories: Media Agency: Mindshare; Holding Company: Omnicom; … Read the whole story
COMMENTARY
by Joe Mandese
A consensus has emerged that first-party data -- especially the kind collected by digital publishers to identify their users -- is emerging as the … Read the whole story
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by Ray Schultz
Publishers can match user authentication data such as email addresses with LiveRamp's IdentityLink graph, which is not dependent on third-party cookies. Read the whole story
by Wayne Friedman
Chris Noth, Terrence Howard, Nicole Scherzinger and other celebrities are featured in six different TV commercials for Tubi, playing their performer-characters who are struggling … Read the whole story
COMMENTARY
by Artie Bulgrin, Op-Ed Contributor
The lines are blurring between TV's role as a high-reach, long-term brand builder and a short-term targeted sales activation platform due to the growth … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
The new season opened with Ray sitting down with a therapist to discuss his family issues. Read the whole story
COMMENTARY
by Irina Zeltser
DOOH offers dynamic creative capabilities, allowing brands to change messaging based on any number of criteria. Read the whole story
by Fern Siegel
AARP Media earns $174 million+ (print/digital) in media-based ad revs, according to public filings. That's due to two pubs: 'AARP the Magazine' and 'The … Read the whole story