For all the buzz surrounding shorter-length formats -- especially the six-second unit -- :30s dominate the share of digital video ad impressions served and … Read the whole story

The ad-supported version of Amazon Music, previously available free only to Echo owners, is now accessible to Amazon Music app users on iOS and … Read the whole story

New academic research suggests the best way to measure children's media usage is a new construct called "constancy," a term its authors assert will … Read the whole story

"The Rule effectively prevents cable networks and systems from carrying advertisements that do not include [drug prices]," the cable lobby argues. Read the whole story

The "bad news," according to House impeachment inquiry hearing Republican ranking member, Devin Nunes, is that "ratings are way down, way down." Turns out … Read the whole story

McConville will be executive vice president of ad platforms & operations, overseeing all ad technology and platforms, leading new commercial innovations and "AI-powered targeting" … Read the whole story

Generation Alpha, a new generational descriptor representing kids under 12, apparently have the same top media preferences that their Boomer generation grandparent and/or great … Read the whole story

The key question for Wednesday night's Democratic Debate on MSNBC: Will Madea be there? Read the whole story

Norm De Greve, CMO of CVS Health Corporation, has been named as MMA's new chair. Read the whole story