Programmatic trading continues to grow -- exceeding $100 billion for the first time in 2019 and rising to $127 billion in 2020 and $147 … Read the whole story

Dueling programmatic forecasts were released this morning by Publicis Media's Zenith and eMarketer. Either way, programmatic is now nearly 85 cents of every display … Read the whole story

The three-time NYC mayor -- who won't take campaign contributions -- spent a record $102 million of his own money on his final reelection … Read the whole story

Ad pros know better than anyone that reach, even when it is "earned," doesn't come for free. But that's the case big digital platforms … Read the whole story

Executives from Ocean Media, Havas Media and Electronic Arts discuss strategies for balancing reach and other goals with cost efficiency in cross-platform campaigns, without … Read the whole story

Senator Ed Markey (D-Massachusetts) on Friday urged the company to prohibit child-oriented videos that include product placement. Read the whole story

Out-of-home advertising revenue rose 7% to $1.98 billion in the third quarter from the prior year, bringing the year-to-date total to $6.44 billion, according … Read the whole story

Engine Media claims to be the "the world's first integrated news, gaming, sports, and esports platform." The launch comes as the TV industry is … Read the whole story

Most of us can agree there is too much plastic, but we also know that it is in almost everything we own and use. Read the whole story